Key Concepts

Attribution:
  • Giving credit to the source that gave information to the story
    • Adds context to the story
    • Shows the reader your research
    • Adds credibility to your story
    • Vital to the creation of your story
    • USE ONLY THE WORD "SAID"
Caption: 
  • The description under a photo
  • Includes three sentences:
    • 1) What's happening in the photo (present tense)
    • 2) Background information--why what happened in the photo occured (past tense)
    • 3) The person's quote (see quote entry below)
Credibility:
  • Trusted, dependable, reliable
  • Integrity
Deadline:
  • When your story is due
    • Typically given with enough time to complete a rough draft and a revision
  • Missed deadlines result in the lack of employment, for both journalists AND employees of other companies
  • Do NOT miss your deadline
Features: 
  • Longer stories in journalism
  • Eye-catching stories 
  • Interesting to readers
  • Include different topics of interest
  • Not used for breaking news stories
Feature Circles:
  • Used to break down a feature story
  • Outer circle used for "feature" topics--pieces of the story that are interesting to readers or viewers.
  • Inner circle contains the Nut Graf (see nut graf entry)
Headline:
  • The title of your story
    • Should be exciting
    • Meant to sell publications
    • Bold words, large font size
    • Remove unnecessary words including, "the, and, a, etc."  
Interviewing: 
  • Find the most credible source to the story
    • Get their name--have them spell out first and last name
    • Get their title--or their relation to the story, ie. witness
  • Ask open-ended questions
    • Your questions should lead you to a conversation
    • Your conversation should generate more questions
  • Limit your closed/one-word questions
    • You should keep these to the end of your interview
  • End your interview with the following:
    • Is there anything else you'd like to add?
Inverted Pyramid:
  • The basic news story structure. 
    • Start with the lede (see lede entry)
    • Continuing paragraphs should fall in order of importance, with the least useful information at the end of the story.
      • This type of information can be cut, typically due to space.
Lede:
  • The first sentence in a news story that tells the reader the Who, What, When, Where, Why, How. Written in past tense, and never begins with "When."
  • Types of Ledes:
    • News
    • Anecdotal
    • Question
    • Quote
Localization:
  • To make local; fix in, or assign or restrict to, a particular place, locality, etc.
Nut Graf:
  • The heart of a feature story
  • The reason WHY the feature is being written
  • Contains the 5W's and the H, typically in 3-5 paragraphs
  • Contains the vital numbers of the story.
Research:
  • Finding PERTINENT information
    • Credible sources from credible places (doctors, professors, CEO's, etc.)
    • Can be from credible websites
Story Structure:
  • See Inverted Pyramid entry for news stories
  • Make sure your story flows correctly
    • This means sticking with one point for however many paragraphs, before going to the next. 
    • Don't jump around, it confuses the reader
    • For feature stories, it's always good to go back to the original idea/anecdote
Subheadline:
  • Smaller font size 
  • More words added
  • Explains or gives more information to the headline
Quote:
  • What the person said
  • Word for word
  • Attribution given (see attribution entry)
  • Use ONLY the word said
  • Use quote marks
    • Examples:
      • "Today we'll be going over your final," Publications Adviser James Bourland said.
      • "This is going to be tough," Bourland said. "But I think you can do well on it."
      • "Good luck on your finals," Bourland said. 

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